The Challenge

Waggin’ Tails Play Place is a dog daycare and boarding center. The goal of the email is to encourage existing customers/subscribers to bring their dog(s) in for care on Thanksgiving Day, a day they haven’t had a high turn out for in the past.

Spec Ad.

The Strategy

This email is targeted at existing email subscribers of Waggin’ Tails, so I did not need to take up space by detailing the specific services of the business. The reader is already familiar.

Rather, the focus of this email is to convince existing clients to use Waggin’ Tails on a day they may not have considered seeking care for their dog. Therefore, in the first paragraph I gently remind the subscriber how busy they are likely to be on Thanksgiving Day and how this could impact their dog before introducing the solution (the Pup Party).

The tone of voice for Waggin’ Tails is friendly, reassuring, and fun. I incorporated these aspects through dog related puns, a cheeky emoji, and straightforward/clear language.