Because finding the right words to convince your target audience to act is hard. And doing it in a genuine, no icky salesman vibes, way? That’s even harder.
There comes a time when you need to refocus your time and mental energy on the parts of your business that you do best: the building it and taking care of them when they show up. Because you didn’t get into business to stress about selling yourself. You got into business to make money doing what you love.
As a copywriter, I see where you are, where you could be, and the words to get you there.
Specifically, the words that convince your people that what you can do for them is the real deal.
We could be word BFFs if you...
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Are passionate about what you do.
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Celebrate success. Then strive to do better.
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Believe in empathy and kindness.
When I landed my first Social Studies teaching gig, I was over the moon. A chance to build positive, mentoring relationships, and to share my passion for history with my students? I was stoked.
My first semester of teaching I got to school at 6:30 most mornings, and lesson-planned at home until 10 or 11 most nights. I also experienced especially low class participation and assignment completion rates that semester. Big ouch. As it turns out, most middle and high school students don’t care about history. Gasp!
So I made a change. I started planning every lesson with the question “so, what?” What about this topic will make them care enough to stay present with me and engage with the work?
It took a lot of practice (and dud lessons). But fast-forward several years, and not only did I have 12-year-olds analyzing the pros and cons of using different styles of map projections, but I also had them asking if we could do the same thing again tomorrow. And that is one of the most coveted student stamps of approval.
All I had to do was shift my mindset from “this is important because…” to “this is why this matters for you.”
I haven’t always been a copywriter, but the skills I’ve learned along the way make for some powerful copy. Here’s my copywriting formula:
This & That
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📚 Books. Top genre offenders are historical fiction, fantasy, and copywriting/marketing.
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🧀 Cheese. Lots of cheese.
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🏴 The Scottish Highlands.
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♟ We’re making comfort food and playing cooperative board games.