The Challenge

Halmot Village is an (imaginary) town situated in the Smoky Mountains. A piece of its tourism efforts is aimed at educational outreach to schools. The goal of this brochure is to ultimately compel educators to book a field trip with Halmot.

Spec Ad.

The Strategy

For this long-form copy, I dug into the benefits that educators would expect from a field trip experience: 1) clear connections to state educational standards 2) student enjoyment and 3) minimal extra prep work.

Please be sure to click the arrow to see the other side of the brochure.