The Challenge

These Facebook ads are designed to sell specific products for the vintage inspired fashion brand Simple Retro, and populate in the feeds of Millennial and Gen Z women who like retro styles of clothing.

Spec Ad.

The Strategy

When selling products such as fashion, there is only so far you can go with describing the benefits that specific features bring (such as comfort, pockets, versatility, and price). Therefore, the copy for these facebook ads emphasizes the emotion and feel that the pieces will bring to the customer.

To achieve this, I dug into the brand identity of Simple Retro to capture the voice that I believe best connects with the brand’s ideal customer. Simple Retro is young and fresh, but it is also  elegant, timeless, comfortable, and chic.