The Challenge

Colorado Parks and Wildlife needed copy for its Live Life Outside campaign, a public facing campaign with the aim of communal conservation efforts.

Spec Ad.

The Strategy

Colorado Parks and Wildlife approached a Denver-based marketing agency for this campaign. This agency came up with the concept to focus on small actions that people can take to protect Colorado’s wilderness, such as walking your dog on a leash and not feeding animals.

For my spec work to fit into this campaign, I selected staying on the hiking trail as the action to promote. I concepted two separate pieces of ideas to support this action. For each concept, I wrote short-form copy for a social media post, and long-form copy for a full page magazine advert.